Regional Campaign Samples

MEF Global Consumer Survey report reveals mobile internet access outpacing fixed-line internet access

  • 72% use mobile internet on a daily basis with 18% no longer using Fixed Line to access the Internet at all
  • 57% around the world have used Mobile Banking
  • MEF calls for industry action after security fears cited as greatest barrier to usage

Singapore, – Mobile is increasingly the primary platform for internet access, according to today’s Global Consumer Survey (GCS) report from MEF, the global community for mobile content and commerce.

Based on research conducted among over 8,000 respondents in nine countries across five continents, the MEF GCS found that globally 72% access the mobile internet on a daily basis with 18% no longer using fixed line internet access whatsoever. In each individual market, the number of consumers accessing the mobile internet daily is higher than the number accessing fixed-line internet– 74% in Singapore, 71% in Indonesia and 67% in India are accessing the mobile internet daily.

Mobile Banking is widespread  The report also illustrates how consumers are engaging in banking, payments and commerce via mobile. 44% inIndia and 48% inSingapore have engaged in some form of banking or financial activity on their mobile, including balance check and transfer of funds. This rises to 73% of respondents inIndonesia, with 63% having sent airtime to someone else – the highest share by country.

Mobile Commerce: Considerable scope for growth  Meanwhile, 85% inIndia, 80% inIndonesia and 84% inSingapore reported using their mobile phone to research or purchase a digital or physical product. Findings across all regions concur that the vast majority of respondents

The full report is available to download here

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About MEF:  MEF is the global community for mobile content and commerce. It is the leading trade body for companies wishing to engage consumers and monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.  For further information please visit:



Dr Jane Goodall world renowned primatologist and global environmental advocate to visit Singapore under the Singapore International Foundation’s Distinguished Visitors Programme

Singapore – June 24th   – The Jane Goodall Institute (Singapore) announced today its founder, Dr Jane Goodall, Ph.D., DBE will be in Singapore this coming weekend to campaign for greater environmental awareness on the part of Singapore’s next generation of environmental leaders.

Dr. Goodall will speak at several events throughout Singapore including a forum entitled ”Ideas for a Better World” as well as previewing at the National Museum her new documentary, ‘Jane’s Journey’. According to Dr. Goodall, “You may wonder if a small city-state like Singapore can play a big role in creating change in the world.  I believe every individual can make a difference, and it starts with living in a sustainable way.”

Her activities here in Singapore will showcase her important work in the environmental field and to especially educate children on the importance of caring for the ecosystem and how to live a sustainable life in the city.

Dr. Goodall’s story is a well-known one, of how a young researcher with limited experience but limitless tenacity, curiosity and a boundless appetite for discovery fifty years ago set out for the Gombe Forest on the shores of Lake Tanganyika in Tanzania, Africa to learn about our closest living relative, the Chimpanzee.

Today, Dr Goodall is one of the world’s best-known scientists and humanitarians, a UN Messenger of Peace, and an inspiration to people around the world.  She is bringing to Singapore her compassionate and heartfelt philosophy that everyone can make a difference in protecting the environment and caring for animals and ourselves.

Dr Goodall is also the founder of Singapore’s  “Roots & Shoots” (R&S) programme.  R&S is a global JGI initiative that lets young people make positive change happen—for people, animals and environment.  There are more than 8000 groups worldwide.

For media enquiries or more information, please contact Linda Ruck Communications

About the Jane Goodall Institute:

Founded by renowned primatologist Dr Jane Goodall, the Jane Goodall Institute (JGI) is a global non-profit that empowers people to make a difference for all living things.  The Jane Goodall Institute (Singapore) is one of 26 offices globally.  The office in Singapore was founded in 2007, to continue Dr. Goodall’s work with humans, animals and the environment. The institute educates children and young adults about the importance of individual responsibility toward the ecosystem and supports them in taking action to improve their environment for the benefit of all.  The aim of the Singapore office is to inspire and enable the country’s next generation of environmental leaders, take a holistic approach to preserving the environment, protecting animals, and helping people and focuses on two key areas: Youth education & development and Primates conservation & thought leadership.

For further information refer to website: